One of many very first specialized types of intellectual disagreement principle appear out-of Leon Festinger’s Whenever Prophesy Fails
The next sentence stops off of the intro on the thesis statement, and also make very clear the way the copywriter really stands towards the issue (“men and women have and make an option between fighting loyalties, as the nobody is able to look after a conflicting loyalty or religion program permanently.”)
Psychological concept claims you to definitely individuals are not equipped to steadfastly keep up conflicting loyalties forever and therefore attempting to exercise leads to your state named “intellectual disagreement.” Intellectual dissonance principle is the psychological indisputable fact that someone proceed through immense rational worry otherwise anxiety whenever holding contradictory thinking, opinions, otherwise loyalties (Festinger, 1957). Even in the event individuals initially keep a contradictory support, they will certainly carry out their finest discover a mental harmony from the making the decision between those individuals loyalties-remain stalwart so you’re able to a belief program or alter the viewpoints. People in an apocalyptic cult try advised that the prevent out of the world will occur on the a certain time and that they by yourself could well be spared this new Earth’s exhaustion. When one go out arrives and you can goes with no apocalypse, the new cult participants deal with an intellectual dissonance anywhere between what they select and you may what these are generally lead to believe (Festinger, 1956). Specific choose to believe that the cult’s beliefs remain best, however, that Earth are merely protected regarding exhaustion because of the mercy, while others want to believe that these people were lied in order to and you will your cult try fake every along. Each other thinking can not be correct at the same time, so the cult users was compelled to make possibilities. (more…)
